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Branding2025
Kepler Brand System
A bold two-hue identity built around orbital motifs and hard-edged shadows.
- Role
- Brand & Art Direction
- Client
- Kepler
- Year
- 2025
- Category
- Branding
FigmaIllustrator
Overview
Kepler needed an identity that felt confident and a little playful without tipping into gimmick. The answer was a disciplined system: two hues, one geometric motif, and a signature shadow.
The system
- Two hues only — navy for structure, orange for energy
- Orbital mark — a ring and a dot, endlessly reusable
- Hard-offset shadow — a solid block, never a blur
Approach
Every asset derives from the same tokens, so the brand scales from a favicon to a billboard without redrawing anything. Constraints did the heavy lifting.
Outcome
A living design system that non-designers can extend safely, because the rules are few enough to remember.